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The Miami Heat will transform its arena into Vice City for a GTA 6-themed game night featuring new uniforms, court branding, merchandise and ESPN coverage.
GTA 6’s Vice City campaign expands into basketball, with the Miami Heat planning a special event, new uniforms and an exclusive merchandise range.
GTA 6 enters a major marketing surge with new character details, a Brooklyn mural, merchandise, a Miami Heat collaboration and fresh world information.
Rockstar’s $400 GTA 6 Vice City Collection includes 11 themed collectibles, but buyers must purchase the game separately when it launches on November 19.
Rockstar’s US$400 GTA 6 collector’s box includes Vice City merchandise but no game, prompting fans to question its price and cartoon-focused design.
Miami Beach has approved negotiations for a discreet $3 million GTA 6 marketing campaign, with advertising planned around the Vice City-inspired location.
Miami-Dade’s sheriff has challenged a proposed GTA 6 marketing collaboration, arguing that Vice City’s criminal themes conflict with the county’s public image.
GTA 6’s nearly 27-minute Netflix showcase attracted 31.1 million viewers, topped film charts in 87 countries and passed 17 million YouTube views.
An unconfirmed GTA 6 plane video has reignited interest by revealing apparent detail, activity and scale across the skies above Vice City.
Rockstar’s upcoming GTA 6 extended presentation could answer major questions about performance, protagonists, weapons, radio, map size, police and edition content.
GTA 6 trailer 3 will debut on Netflix before reaching YouTube six hours later, creating an unusual marketing moment ahead of the game’s November launch.
From lunar colonies and ancient Rome to suburban Indiana, these 10 imaginative settings could have taken GTA 6 far beyond Vice City.
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