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The Miami Heat will transform its arena into Vice City for a GTA 6-themed game night featuring new uniforms, court branding, merchandise and ESPN coverage.
GTA 6 enters a major marketing surge with new character details, a Brooklyn mural, merchandise, a Miami Heat collaboration and fresh world information.
GTA 6’s six-hour Netflix preview generated about 100,000 sign-ups, but the campaign ranked third among the platform’s biggest subscriber surges of the year.
Miami-Dade’s sheriff has challenged a proposed GTA 6 marketing collaboration, arguing that Vice City’s criminal themes conflict with the county’s public image.
Geoff Keighley explains why exciting reveals and strong editorial value can secure Gamescom Opening Night Live coverage without a paid trailer slot.
Rockstar will premiere an extended Grand Theft Auto VI look on Netflix on August 27, with YouTube and the official website following six hours later.
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