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Microsoft’s sweeping Xbox reset has raised questions about whether the company is preparing to leave gaming or separate the division from the wider business. CEO Asha Sharma insists that selling Xbox is not the plan, despite layoffs, studio changes and wider restructuring.

“Xbox is not for sale,” Sharma said in a new profile. She added that Microsoft would pursue the partnerships, operating structure and other measures needed to put the business on a stronger footing.

The statement has done little to end speculation. Analysts continue to discuss whether Xbox could eventually become a separate company, while Microsoft’s cloud-computing and artificial-intelligence operations remain much larger than its gaming division. The $70 billion acquisition of Activision Blizzard in 2023 also increased the scale and financial importance of the games business.

Struggling hardware sales and Game Pass failing to deliver the expected breakthrough have further encouraged theories that Microsoft might seek an exit. For readers following the wider industry, our arcade news coverage tracks the business decisions shaping gaming and coin-op entertainment.

Why a separate Xbox business is being discussed

The Information reported earlier this year that Microsoft had held discussions about spinning Xbox out of the parent company. A possible arrangement could involve an outright sale, a standalone subsidiary or a joint venture with another business.

Such a move would separate gaming’s expensive, hit-driven risks from Microsoft’s other operations. In theory, that could make the remaining company’s finances more predictable while giving Xbox greater independence over its strategy and investment decisions.

Restructuring could also signal a long-term rebuild

The closure of smaller studios and the movement of other teams into publishing groups such as Activision and Bethesda look consistent with preparations for a spin-off. However, those changes can also be read as an attempt to rebuild Xbox for the long term rather than prepare it for sale.

Halo Studios has effectively been gutted and restarted, representing a major change that may take as long as five years to produce results. Microsoft is also pursuing faster follow-ups to established franchises, including Fallout and Diablo. A new Diablo game has been announced for 2029.

Sharma told the publication that Microsoft still had “a long way to go” and would take a long-term view. That leaves Xbox’s ownership unchanged for now, but the scale of the restructuring means questions about its future are unlikely to disappear soon.

As Microsoft weighs software, hardware and platform strategy, arcade fans can compare different approaches to dedicated gaming hardware through RETROCADE’s arcade machine buying guide, browse arcade machines, or explore compact bartop arcade cabinets.


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