Trade-show giveaways are usually modest prizes such as tablets or promotional merchandise. VR 360 Action planned something considerably more ambitious for IAAPA Expo 2023: a complete OMG Simulator valued at around $30,000.
Who is VR 360 Action?
Based in Brooklyn, New York, VR 360 Action develops virtual-reality systems for location-based entertainment rather than home use. The company had exhibited at IAAPA for several years and had also appeared at industry events including Amusement Expo.
Its range includes seated motion simulators, TRON-inspired light-cycle systems and tethered roaming VR installations. Green cabinets and green detailing are a recurring feature across the product line. For more information, you can visit their website here.
The OMG Simulator giveaway
The company’s flagship OMG Simulator is a two-player VR attraction built on a motion base. It uses Pico Neo 3 Pro headsets and supports more than 20 games. Some titles focus on simulation, while others allow players to interact with the experience by pressing buttons on the handles to fire weapons.
The games were created specifically for the OMG platform, although some are also compatible with other VR 360 Action systems. The machine is designed for pay-per-play operation and sells for approximately $30,000. You can read more about the OMG Simulator on the manufacturer’s website.
How the IAAPA raffle worked
VR 360 Action planned to raffle the simulator during IAAPA Expo 2023. Visitors could enter by attending the company’s booth and registering or leaving a business card. Entries were accepted until Thursday afternoon, with the draw scheduled for 1:30 pm that day.
The prize represented an unusually valuable giveaway for the amusement industry: a full commercial VR attraction rather than a small piece of promotional merchandise. For Australian operators comparing immersive attractions with more traditional racing arcades and driving simulators, the OMG offered a particularly substantial example of location-based entertainment hardware.
Why this giveaway stood out
A two-seat motion simulator with headsets, interactive controls and a library of dedicated games is a very different proposition from a standard home arcade cabinet. Its pay-per-play design also makes it relevant to operators assessing commercial entertainment equipment, not just private collectors.
For readers researching arcade hardware, our arcade machine buying guide covers the practical considerations involved in choosing equipment, while the arcade machines collection provides a broader look at cabinet-based options.
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