Sega Amusements has announced that Zombies! Ready, Deady, Go!, its new skill-based redemption game, is now shipping. The four-player title turns a classic ball-rolling race into a lively undead competition for arcades, family entertainment centres and bowling venues.
How Zombies! Ready, Deady, Go! works
The game takes its inspiration from the traditional derby-style arcade format. In a classic derby machine, players roll balls into targets positioned along a playfield. Each successful shot moves a mechanical racer, such as a horse, towards the finish line, with different targets affecting its speed or distance.

Zombies! Ready, Deady, Go! keeps the ball-rolling challenge but replaces the mechanical race with a video display. Players guide their chosen zombie towards the finish by landing balls in the correct holes. The screen also adds obstacles that can slow competitors down, alongside commentary from television presenter Ken Chase and his zombie sidekick, Brian De’ath, a puppet character.
A four-player zombie race
Four competitors can play at the same time, creating a straightforward contest for friends and family. The available zombie racers are Bubbles, Coco, Dizzy and Smudge, while Ken Chase and Brian De’ath provide the game’s comic presentation.
A large 65-inch screen displays the zombies and their progress. Sega also highlights the cabinet’s illuminated alleys and distinctive artwork, positioning it as a prominent attraction for an arcade, family entertainment centre or bowling centre.
Players need to roll with care and consistency: successful shots make their zombie walk, jog or run. During the final sprint, the super bonus zombie mouth can open at the end of the playfield, giving players another feature to watch for as the race reaches its conclusion.
Tickets are awarded according to finishing position and ball scores, giving players an incentive to improve their results and return for another attempt. The skill-based format is designed to welcome players across a range of abilities.
Shipping and arcade placement
Sega Amusements says the game is shipping now. Pricing was not provided, so operators interested in ordering one should contact an authorised distributor for current details. For more arcade industry coverage, visit the RETROCADE Arcade Blog.
Operators comparing formats can also browse arcade machines or review the Arcade Machine Buying Guide before planning a venue or home setup. For compact spaces, bartop arcades offer a different footprint from a large multiplayer redemption cabinet.
Further details are available in the press release and on the game page on Sega’s site.




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