Touch Magix has announced an exclusive worldwide partnership with Pudgy Penguins, bringing the digital character brand into the arcade industry through new games and merchandise.
What the Pudgy Penguins arcade partnership means
Pudgy Penguins consists of 8,888 unique collectible penguins, with ownership recorded on the Ethereum blockchain. The brand describes itself as a Web3-born community built around creativity, freedom, play and imagination. Its online presence also includes news about NFT sales.
The companies have not yet revealed what form the arcade products will take. Touch Magix is known for coin-operated redemption games, so the project could potentially become a video redemption title, but no gameplay details have been confirmed.
The merchandise element leaves open several possibilities, including prizes supplied through an arcade game or physical products such as plush toys. A branded crane machine would also fit the concept: Touch Magix previously launched the Carnival Cups Crane machine with Coast-To-Coast Entertainment.
Further information was expected around IAAPA 2023, while the partnership announcement said its products and games would launch in the coming months. Operators seeking information about the manufacturer’s offerings can contact [email protected].
Touch Magix’s arcade business
Touch Magix manufactures coin-operated redemption games in the United States and operates a research and development facility in Pune, India. Its games are designed around skill, repeat play and operator returns.
The company’s listed arcade range includes Mega Blaster, Carnival Cups, SpaceWarp 66, Drift ‘N’ Thrift, Dicey Jump, Hop N Stack and MagixFloor. It also produces interactive display systems such as Interactive Floor and Interactive Wall.
In addition, Touch Magix has partnered with Brunswick to introduce Spark technology, described as an immersive interactive scoring system for projection experiences on bowling lanes.
About Pudgy Penguins
Pudgy Penguins’ website presents the brand as a positive and welcoming online property. The company says it has generated more than 5 billion social impressions and built a social-media following in the millions. It also received the ‘Toy-of-Summer 2023’ award.
For more arcade news and announcements, visit the RETROCADE Arcade Blog. Readers considering a machine for a home or venue can also browse arcade machines, compare options in the Arcade Machine Buying Guide, or explore arcade parts for future maintenance needs.
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