IAAPA Expo 2025 brings the global amusement industry together in Orlando, Florida, the world’s theme-park capital. The event covers arcade games, attractions, redemption equipment, pinball, virtual reality and the businesses that support entertainment venues.
Held around the week before Thanksgiving, the show offers an early look at products expected during the following winter and year. This guide gathers the announced arcade and attraction products, while leaving room for the surprises that commonly appear on the show floor.
Visitors can use the official exhibitor map and IAAPA app to find each booth. Products marked in bold were scheduled to make their first appearance at a US trade show.
For Australian operators and collectors comparing new commercial equipment with a home setup, our arcade machine buying guide explains the practical differences between full-size cabinets, racing systems and compact machines.
Advertiser and distributor highlights
Raw Thrills and Betson — booths 515, 615 and 815
Raw Thrills arrived with a substantially busier programme than the previous IAAPA. Its announced line-up included Godzilla Kaiju Wars Deluxe, first shown at GTI 2025 in China, and the motorcycle videmption game Jackpot Racer. Returning products included Angry Birds Boom! with new content, NBA Superstars with an update, a new no-marquee version of The Wizard of Oz, and Top Gun Maverick. The company had also launched Top Gun Maverick and The Wizard of Oz since the prior IAAPA.
- Godzilla Kaiju Wars Deluxe
- Jackpot Racer
- Angry Birds Boom! — new content
- The Wizard of Oz — new no-marquee version
- NBA Superstars — new content
- Top Gun Maverick
TouchMagix — booth 1045
TouchMagix planned three highlighted products: Pickleball Toss, Boxed Up! and Treasure Chest. The latter had been seen at the previous IAAPA, while the first two were new. Its wider line-up included Minions Bullseye Mania, Pudgy Penguins, Carnival Cups, Crazy Prize and Pop It.
Wahlap — booth 240
Wahlap’s busy line-up covered video, sports, racing, crane and prize games. New displays included Storm Racer 2, Phantom Vanguard, Cyberhoop Basketball and Monster Eye 3 Unite, alongside Asphalt Moto Blitz DX, Taito’s Getter Spin D, Bi-Grab and the unbranded NASCAR Pitstop, listed as Pitstop. Some products were also expected at western distributor booths, particularly LAI Games.
Alan-1 — booth 3417
Alan-1’s main attraction was Liquid Death, a licensed and enhanced version of Soda Slam!. The company also introduced its first crane, Butts On Things, plus the prize merchandiser Cosmic Spin and Booty Spin. Dr Pepper Soda Slam! was scheduled for AVS Companies’ booth 1918, which was also due to show a 32-inch Butts On Things and other non-Alan-1 products.
- Liquid Death
- Dr Pepper Soda Slam!
- Booty Spin and Cosmic Spin
- Butts On Things — crane
- Atari PONG Coffee Table — non-coin
- Gravitar: Recharged — Pro+
- Missile Command: Recharged — Pro+
Blue Motion Games — booth 840
Blue Motion Games, which debuted at IAAPA 2024, was scheduled to appear within the Player One Amusement Group booth with the two-player Desert Chase.
Arcade and redemption exhibitors
The main Games and Arcade Pavilion covered a wide range of commercial equipment. Operators looking at cabinet formats can also browse RETROCADE’s arcade machines, racing arcades and upright arcade range.
Ace Amusement — booth 1329
Ace continued its rapid expansion, although Dino Attack and Hover Rush, previously seen at GTI, were not listed. Announced products were Bikers Madness, Crossbow Fishing, Dragon Kingdom, Racing Xtreme DX, Rush and Catch and Ace Shooter. Wild Hunting was also confirmed for Amusement Source International, while All Star Golf was set for Coastal Amusements.
Adrenaline Amusements and PrimeTime — booths 1615, 1815 and 1818
Adrenaline did not publish a full advance line-up. Its announced surprise was Back To The Future, with the format still unclear: video, videmption or redemption. An Angry Birds product was also expected, alongside Duck Derby and motion game NFS Heat Takedown. Hot Wheels: Victory Lap remained exclusive to Dave & Busters and Main Event at the time. PrimeTime Amusements did not have its usual independent space and was partnering with Adrenaline at booth 1818.
Amusement Source International — booths 429, 528 and 629
ASI promoted roughly twenty products, mostly redemption equipment and all already available. Its list included Wild Hunting, Skull of Shadow, Balloon Fest, Box Stack, Busy Bee, Coin Snap, Colour Star, Fortune Zombie, Gem Master, Lucky Chicken, Madball Fury Road, Magic House, Ocean Aquarium, Pinball Storm, Rock N Crock, Space Travel 2, Speedy Toss, The Container, Trick Pong, Case Pro, Rolly Carnival, Rooster N Bro 2DX and a two-player environmental version of Skull of Shadow.
Andamiro USA — booth 1800
Andamiro presented Superwing’s Marksman, mini-basketball redemption game Spongebob Swish and Nickelodeon Kart Racers Arcade. The kart racer was co-developed with Team Infinity, the group associated with Pump It Up Infinity. Other products included Pump It Up Phoenix and Star Wars and Spiderman redemption pushers.
ARCCER Amusement — booth 3884
ARCCER made its first IAAPA appearance in the First-Time Exhibitors area. The Chinese company is known for homegrown rhythm games and coin pushers, with Dance Show expected to be among its displays.
Bandai Namco Amusement America — booths 1300 and 1600
Bandai Namco returned with GoldStorm Pirates, Taiko no Tatsujin and Pac-Man products. New Chinese-developed motion shooters included The Future and Mini World Motion, while IGS and Baohui’s Speed Rider 4DX held exclusive North American rights with Bandai Namco. Resident Evil 2: Dead Shot/Arcade and Wangan Midnight Speed Ignition were not expected, although GoldStorm Pirates was listed for the booth and was projected for late 2026, subject to delay.
- Mini World Motion
- Speed Rider 4DX
- Strike Hook
- The Future
- GoldStorm Pirates
- Taiko no Tatsujin
- Tom & Jerry Kitchen Chaos
- Looney Tunes Red Zone Rush
- Jumpin’ Jupiter
- Crab Rush
- Tower Island
- Ball Madness
- Pac-Man Pixel Bash Bistro
- Pac-Man Street Range — Roller, Slider and Baller Jr
Bay Tek Entertainment — booth 1015
New redemption titles included Nailed It, Perfect Pump and Dippin’ Dots Drop. The videmption test piece Forklift Frenzy might also have appeared. ICEE Slush Rush, which debuted in 2024 and began shipping in spring, was nominated for an IAAPA Brass Ring Award. Bay Tek also planned an upgraded Spongebob Dynamic Duo and a Hyperdeck VR station featuring Rotten Dead.
Coastal Amusements — booth 1315
Coastal’s broad redemption-heavy range included All Star Golf, Classic Cruiser, Freeze 5, Justice League, Roll N Win, Sport Legends, Treasure Wheel, Vortex and Zombie Invaders. Hot Wheels Ultimate Speedway was nominated for a Brass Ring Award, while Wild West Shootout II returned after shipping delays linked to US-China trade conditions. Many new products were not expected to ship until the following spring.
Dark Escape Games — booth 1918
At the AVS Companies booth, Dark Escape Games presented compact, attendant-free escape rooms designed for arcade-sized spaces. The first two themes were Pyramid Scheme, set in an ancient Egyptian tomb, and Clown Around, built around a circus and killer-clown setting. The company was also nominated for a Brass Ring Award.
ELAUT Group — booths 2015 and 2215
ELAUT’s major debut was the Brass Ring-nominated E-Claw 2.0, joined by electromechanical football game Smurfs Goal Champs, Ticket Boxer, Shuffleboard, Slam Dunk and Fun Zone Mini.
exA-Arcadia — booth 102A
exA-Arcadia focused on its ARC-32 Japanese-style cabinets and planned to debut a four-player control panel and delayed trackball controller. Games included Asuka 120% Burning Fes Exallent, Axel City 2: The Final Storm, Baki Hanma Blood Arena, Chaos Code NEXT, Cyberblocker R, Daemon Bride exAGAIN, Hunter X Hunter Nen X Impact, Jitsu Squad featuring Samurai Cats, Toxic Crusaders and Vanguard Princess R.
ICE — booths 1806 and 1606
ICE highlighted the new hammer redemption game Odin’s Hammer Strike, with NBA Baller, Neon Bowling, Smash N Win and Stop The Drop also listed.
Incredible Technologies — booths 3571 and 1918
Incredible Technologies teased more than one new product. One appeared to be a bowling game, possibly a new Silver Strike, a Brunswick or QubicaAMF licence, a national bowling league product or a mixed-reality bowling system. A second AVS Companies display remained undisclosed.
Jersey Jack Pinball — booth 829
Jersey Jack Pinball was expected to clarify the status of the Pinball XP system created with Creative Works at IAAPA 2024. The booth also offered a chance to see Harry Potter.
JET Games USA — booth 631
JET was expected to show Giga Shot, reportedly its name for Flamestone and Leon Amusement’s Flamestone Cannon, plus a GI Joe game. The final relationship between those two products was not confirmed. Other listed equipment included Big Six, JET Darts and Mega Shot Deluxe; the Talking Tom endless runner might also have returned.
Kalkomat and IGPM — booth 403
The booth included Boxer TV, first shown at IAAPA Europe, additional boxing machines and the previously delayed Power Slap game, whose licensing issue was believed to be resolved.
LAI Games — booths 231, 237 and 431
LAI’s large presentation included Ubisoft All-Star VR, Kaiju Rampage Unite, Wahlap and IGS shooter Phantom Vanguard, six-player attraction Hyper Grid and Cyberpunk 2077: Turf Wars, which was nominated for a Brass Ring Award. The company also focused on pushers, including IGS and Playmore’s Cube Clash, and Seasons cranes.
Leon Amusement — booth 131
Leon displayed prize games and Dragon Knight, a title resembling Drakons and Godzilla Kaiju Wars Deluxe. Its future distribution and pricing compared with Godzilla remained open questions.
Player One Amusement Group — booth 840
Appearing under Genda for the first time, P1AG promoted western-distributed products as well as Genda’s Japanese crane businesses, including Kiddleton and Try Catch. Marvelous’ Naruto Emblem Battle was also part of the programme. Konami was expected to begin US shipments in January, although its lack of a booth left its distribution arrangements uncertain.
Rilix — booth 838
The Brazilian VR-ride manufacturer was scheduled to return, although it was not clear whether the booth would contain a new product. Recent examples included Dual Coaster and Spongebob VR Coaster.
Sega Amusements International — booth 1006
Sega’s line-up included the US trade-show debut of Maimai DX, standard Apex Rebels, Subsoccer Arcade, Putt It! Par-Tee, Mini Cube Prize World, Simon Arcade and a new motion cabinet for Daytona Championship USA. Other listed products were Capto Crane Bonus Wheel, High Five Tickets, Hyper Cross, Key Magic, On Target, Alpha Ops VR Strike, Skill Fall Revolution, Zombies! Ready, Deady, Go!, Big Sea Fishing and Allstars Sports.
Smart Industries — booth 824
Smart introduced Scream N Win, a redemption game built around shouting into a large ear, and merchandiser Ker Plop. Its returning products included JJ Bot with a new LED billboard topper, Prize Bay, Toy Chest XL and Winners Club XL.
Step Revolution — booth 245
Step Revolution returned with standard and Deluxe versions of StepManiaX. A further surprise was possible after the company unveiled a new standard-cabinet variation at the previous IAAPA.
Stern Pinball — booth 220
Stern was expected to show Star Wars: The Fall of the Empire and probably The Walking Dead: Remastered, although the company has previously announced limited-run products that did not appear at IAAPA.
Team Play — booth 1700
Ghostbusters Wheel was the main new evolution of Team Play’s Carnival Wheel concept. Candy Forge, previously known as Magic Factory, was also expected.
Triotech — booths 1031 and 1331
Triotech occupied two large spaces and announced an industry press conference plus three new products. These could include theme-park attractions rather than arcade equipment. A two-player Super Blaster and a previously tested VR product were also possible.
Unico USA — booth 2850
Unico USA moved closer to the Games and Arcade Pavilion while remaining in the Water Parks area. Its NOVA Blast metal cabinets included a Raiden model with a coin slot, with a booth layout broadly similar to the previous year.
UNIS — booths 1035 and 1335
UNIS presented videmption, redemption and crane equipment, including Phone Case Fever, which prints customer photographs onto phone cases. The confirmed range included Claw Express Cube/Tower/Wall, Clip N Win, Emoji Slam Street, Franken Slam, Monster Jet Riders, Spin City, Space Float, Jeep Rider, Monster Kart DLX and Neon Rush.
Valley-Dynamo — booth 608
Alongside its air-hockey and pool-table products, Valley-Dynamo promoted SLINGSHOT, described as a new high-tech Champion shuffleboard table.
Yuto Games — booth 109
Yuto focused on Big Beast Hunter, Crazy Drive and Combat Heroes, despite showing more products on social media than it generally brings to IAAPA.
Zooom Studios and Barron Games — booth 640
The crane, merchandiser and redemption specialist was expected to show products from its current catalogue, potentially with additional new items. No video games were expected.
Immersive, VR, AR and mixed-reality exhibitors
Creative Works — booth 4879
Creative Works planned to show updated versions of Lucky Putt Golf and Limitless VR, along with an unnamed new attraction.
Hero Zone VR — booth 462
Terminator: Uprising, based on Terminator 2, was the centrepiece of Hero Zone VR’s presentation.
Hologate — booth 3686
Hologate was exhibiting, but had not announced its product list. Its usual focus is VR arenas; its most recent major release was the Ghostbusters game, followed by experiments involving mini-golf.
Kynoa SA — booth 3318
Kynoa displayed the VR foosball system Koliseum NOVa, positioned opposite Alan-1. The system had previously appeared at the Amusement Source booth but was not ultimately carried by that company.
INOWIZE — booth 4274
INOWIZE introduced The Last Defense, the ninth game for its QBIX Immersive Reality Room. The company was reported to be performing well with the platform, which is available in different venue configurations and price levels.
Movie Power — booth 635
The Chinese manufacturer was expected to bring VR motion simulators with a distinctive TRON: Legacy-influenced appearance, although specific products were not announced.
Multiball — booth 3878
In the First-Time Exhibitor area, Multiball presented its Mixed Reality interactive wall games, which involve throwing balls at a wall. The booth description also mentioned Playkout, an autonomous pickleball and tennis simulator, plus outdoor LED solutions.
Pixel Games USA — booths 2875, 3075 and 3078
Pixel Games USA returned with interactive LED tile games. Its presence across three booths suggested a larger showing, although the company had not publicly detailed its IAAPA 2025 programme.
Valo Motion — booth 3886
Valo Motion showcased the four-player Valo Arena, ValoJump Air and ValoClimb AR, spanning trampoline-controlled games, arena play and immersive climbing.
What to watch at IAAPA 2025
The preview pointed to a strong mix of licensed video games, racing cabinets, rhythm systems, redemption machines, cranes, pinball, VR and compact attractions. The most significant themes were the growth of videmption, new motion formats, social multiplayer products and equipment designed for flexible family entertainment centres.
As always with a trade show of this scale, announced products, booth locations and distribution plans can change. The final show floor was likely to contain additional surprises beyond this published list.
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