Trade shows remain an important way for arcade manufacturers and distributors to put new games in front of operators. The July 2025 editions of Bowl Expo in Washington, D.C., and IAAPA Expo Asia in Shanghai were smaller than some previous events, but both still offered useful glimpses of upcoming and recently released amusement products.
This overview draws on material published by attending companies and industry representatives. Neither event was attended in person, so some products and booth details may not have been publicly documented.
Bowl Expo 2025
The International Bowl Expo took place in Washington, D.C., during the week of the United States Independence Day holiday. That timing affected attendance, while the cost of shipping equipment into the capital encouraged some exhibitors to keep their displays light and hold back larger product announcements.
The next Bowl Expo is scheduled to move earlier into June and take place in Nashville, Tennessee. That change should also avoid the particularly busy July 2026 period, when the United States will mark its 250th birthday. The official Bowl Expo site has further event information.
Here is what the participating arcade companies showed.
TouchMagix
TouchMagix displayed Minions Bullseye Mania alongside established titles such as Pudgy Penguins and Pop It. The Minions machine used soft bananas rather than the plastic ammunition seen at its earlier appearance, better matching the licence and eliminating the loud impact sound when projectiles hit the screen.
AVS Companies and Alan-1
Distributor AVS Companies presented Alan-1’s Soda Slam!, as well as a candy vendor and Bandai Namco’s tabletop Pac-Man’s Pixel Bash. GoldStorm Pirates had previously been expected at the event, but it was not visible in the available photographs and Bandai Namco did not operate its own booth. Shipping problems may have been a factor.
Alan-1 was also preparing a larger direct display for California Extreme, featuring Soda Slam!, Avian Knights and the complete Recharged range, including one unrevealed new entry.
Betson and Raw Thrills
Betson represented fellow site advertiser Raw Thrills with one of the event’s strongest video-arcade line-ups. The display included Top Gun Maverick, Wizard of Oz, standard versions of Fast & Furious and Minecraft Dungeons Arcade, plus Marvel Contest of Champions, Angry Birds Boom and the two-player Assault edition of Halo Fireteam Raven.
Godzilla Kaiju Wars VR was also present with all six levels now available. A non-VR version could have broader appeal, although any such redesign would likely depend on the performance of this updated release.
Andamiro USA
Andamiro USA brought the event’s clearest newly introduced video game: Marksman, a video shooting-range title developed with Chinese company Superwing. It had already launched in China and appeared on Superwing’s stand at IAAPA Expo Europe the previous year. Andamiro had shown the game in a preview and product catalogue, but had not yet published detailed Bowl Expo booth coverage.
JET Games
JET Games showed Talking Tom Goldrun, a videmption title that had debuted at Amusement Expo in March under a photography restriction. It appeared at Bowl Expo with games including Mega Shot, making this its first broadly documented trade-show appearance.
The machine uses the cabinet design of a Chinese game called Jump For Treasure. Its unusual control arrangement places touchscreen controls on a smaller panel display rather than on the main gameplay screen. That may add cost and introduce additional maintenance points compared with conventional buttons or joysticks.
LAI Games
LAI Games had one of the larger displays, featuring Kaiju Rampage, Cyberpunk 2077: Turf Wars, part of its Seasons crane range and the first trade-show showing of NASCAR Pitstop, developed with Wahlap. The redemption game had already reached Dave & Buster’s venues and had been expected at Amusement Expo before missing that event.
Cyberpunk 2077: Turf Wars was expected to reach additional United States locations in August, while Sega Amusements, an official European distributor, promoted the game with a YouTube trailer and a dedicated game page. Kaiju Rampage was not listed alongside it, although the game had reportedly been spotted at one location, likely during testing.
Sega Amusements
Sega Amusements had a more modest presence than in earlier Bowl Expo years, when it used the event to show products including the standard model of Daytona Championship USA and a near-final version of its Transformers sequel. The 2025 display consisted of several cranes and merchandisers. Possible additions such as a standard edition of Apex Rebels or the production version of Alpha Ops VR Strike may have been delayed by attendance and freight considerations.
Maimai DX was not at Bowl Expo, but Sega showed it shortly afterwards at Anime Expo in Los Angeles, where it received a strong response and was confirmed for rollout to every Round1 USA location.
UNIS
UNIS was the only company covered here to exhibit at both events. At Bowl Expo, its selection included Monster Kart and Bigfoot Smash, alongside several smaller releases. The company later presented more new material in Shanghai.
UNIS has also published an English trailer for Picture Book Land, its answer to Minecraft Dungeons Arcade. The game was not shown at Bowl Expo and has been available in China for some time, so the video may indicate an effort to assess interest in other markets.
IAAPA Expo Asia 2025
IAAPA Expo Asia returned to Shanghai after the previous year’s Bangkok edition. The attractions and theme-park side of the event appeared active, but the coin-operated arcade presence was more restrained. Its timing alongside Bowl Expo may also have affected participation, while China’s arcade industry had recently gathered at AAA 2025 and was preparing for GTI later in the year.
VR remained prominent, with VR Star Space and Hero Zone among the exhibitors. The zombie title using Hero Zone’s Terminator Uprising cabinet was present, although Terminator Uprising itself was not identified at the show.
Ace Amusement
Ace Amusement’s presence consisted of promotional material rather than physical cabinets. That was notable because the company has recently introduced many new games, several of which have been released in Western markets. Transport costs may explain the absence of even a smaller machine.
Cheer Amusement
Cheer Amusement represented Inowize with a QBIX immersive-reality room installation, alongside its own attractions equipment. This was another example of the event’s stronger attractions focus.
DOF Robotics
DOF Robotics showcased its Angry Birds Fury Road racer. The game had largely disappeared from industry updates after its earlier IAAPA appearance, although it was reportedly tested during spring. Its return suggests that a commercial release remains planned, even if any changes to the game are unclear.
Epark
Epark presented a small display comprising a merchandiser and a three-player children’s videmption shooter. The company is highly active on social media, although some of its wider catalogue draws heavily on existing game concepts.
UNIS
UNIS used IAAPA Expo Asia to show new products, led by Monster Jet Riders. The game appeared beside the deluxe edition of Monster Kart and seems to follow that title. It had previously been glimpsed at AAA 2025 under a photography restriction, followed by a trailer, making this its first major English-language trade-show presentation.
The company also displayed a four-player pusher with an integrated video element, although details about its operation and release plans remain limited.
Yuto Games
Yuto Games promoted a broader selection than Epark, including the original-looking Crazy Drift racer. Its display also featured a four-player shooter with VR Agent-style gun headsets, illustrating the company’s mixture of original ideas and concepts recognisable from other amusement products.
What the two shows revealed
Neither event matched the scale of the larger annual amusement exhibitions, but both produced useful product updates. Bowl Expo offered a stronger selection of established arcade releases and a small number of notable new machines, while IAAPA Expo Asia leaned towards VR, immersive attractions and Chinese manufacturers.
Several companies attended without publishing detailed product information, including Adrenaline Amusements and SEA Animation. For operators and arcade enthusiasts, the most significant developments included Andamiro’s US presentation of Marksman, UNIS’s Monster Jet Riders and the continued rollout plans for games such as Cyberpunk 2077: Turf Wars.
For Australian operators and collectors tracking new cabinet trends, our arcade news and industry coverage provides ongoing context. Anyone assessing a machine for a venue or home should also consult the arcade machine buying guide and browse current arcade machines. Racing titles can be compared through our racing arcade range, while owners planning upgrades can find relevant arcade parts.
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