Amusement Expo International returns to Las Vegas in March 2025. Educational sessions begin on 17 March, followed by the main trade-show floor on 19 and 20 March, when manufacturers and distributors will present new arcade, redemption, pinball and immersive-entertainment products.
This preview covers products publicly announced or shared for publication before the show. Unannounced surprises may still appear once the doors open. A complete video rundown is also now available to watch here.
exA-Arcadia had planned to attend, but a major dispute with the show contractor means the company will not be exhibiting. Its upcoming games are still expected to be demonstrated through another channel.
Major sponsored showcases
Raw Thrills
Raw Thrills will occupy much of Betson’s presence across booths #227, #134, #1712 and #226. Its principal launch is Top Gun Maverick, the first aircraft-themed arcade game developed by Raw Thrills and Play Mechanix. The lineup also includes the industry debut of the Wizard of Oz videmption game and Series 4 of Minecraft Dungeons Arcade. The US debut of Angry Birds Boom! and updates to existing products are also expected.
The Top Gun Maverick trailer is included below.
TouchMagix
India’s TouchMagix will use booth #350 to present a 20-by-20-foot display based broadly on its IAAPA 2024 range. The headline products are Minions Bullseye Mania, now with a twin-cabinet marquee, and an enhanced Pop It!. The redemption game Treasure Chest appeared at the rear of the IAAPA stand, although it was not listed in the company’s AEI release or promotional image.
A previously recorded demonstration of Minions Bullseye Mania is also available.
Wahlap will not operate its own stand, but LAI Games will represent current releases including Kaiju Rampage and the Asphalt range.
Arcade and pinball exhibitors
The 2025 floor appears unusually busy, with more major new releases spread across several manufacturers than is typical for this event. American Pinball, PLAYMIND and exA-Arcadia are absent, while several first-time exhibitors and returning companies have joined the show.
Adrenaline Amusements
At booth #848, Adrenaline has not announced a new AEI product after debuting Duck Derby at IAAPA. A surprise remains possible, but no new title has been promoted.
Alan-1
Alan-1’s booth #1901 is expected to be its largest at AEI so far. The centrepiece is Soda Slam!, joined by the first two-player upright, or Pro model, of Missile Command Recharged. Released titles Asteroids Recharged Arcade and Avian Knights will also be playable. Three original cabinets will sit back-to-back with their modern counterparts: Atari’s Asteroids from 1979, Williams’ Joust from 1982 and Atari’s Missile Command from 1980.
Alan-1 has secured a Dr Pepper licence for Soda Slam. The show unit will be the standard edition, while details of the Dr Pepper model will follow later. Standard units are scheduled to begin shipping in summer 2025.
Amusement Source International
Booth #949 will feature ASI redemption games including Air Ball, Balloon Carnival and Super Vac, alongside products previously shown at IAAPA. The company is also expected to debut Ace Amusement’s videmption shooter Rooster N Bro and display Super Drill.
Andamiro USA
Andamiro USA will be at booth #437 with a setup resembling its IAAPA presentation. The latest Pump It Up may appear in the less-common black LX cabinet. New redemption title Prize Pearls is confirmed, and the company will also show the new level for SpongeBob VR Coaster.
Bandai Namco Amusement America
Bandai Namco occupies booths #110 and #126. Expected products include GoldStorm Pirates and Taiko No Tatsujin. Round1USA’s rollout of Taiko No Tatsujin has paused because of an apparent drum-build issue, although the Japanese division is investigating and the wider US release is still expected during the second quarter of 2025. Production of another Mario Kart run is also competing for manufacturing attention.
Possible surprises include Bike Dash Delivery, recently seen testing in the United States, or an unannounced redemption game. Penda Beats and Magi Blast are considered unlikely because Japanese testing has only recently begun.
Bay Tek Entertainment
Bay Tek’s booth #727 will highlight ICEE Slush Rush. The remainder of the current production range may fill the stand, but no additional new release has been confirmed.
Birmingham Vending Company and Attractions & More
Birmingham Vending Company makes its first AEI appearance at booth #2135 through new partner Attractions & More. The stand will feature several iPlay products, particularly videmption titles, with Esport Boxer as the main attraction.
Blue Motion Games
Blue Motion Games makes its AEI debut at booth #1949. After appearing with Amega at IAAPA 2024, the company will present its first two arcade products: four-player Desert Chase and Cannonball Jam.
Coastal Amusements
At booth #527, Coastal will debut the redemption and air-hockey puck game Hot Wheels Ultimate Speedway and Ace Amusement’s Wild West Shootout 2, making its first US appearance after earlier showings in China and Europe. The 20-by-60-foot booth should also contain other IAAPA redemption products.
ELAUT Group
ELAUT, Benchmark Games and Coast-to-Coast Entertainment will share booth #337. Their expected range resembles IAAPA’s lineup, including two Popeye products, Superman Worlds United and several Smurfs-themed redemption games.
ICE
ICE has promoted Neon Bowling for booth #1136, a 30-by-60-foot space. The remaining lineup is unconfirmed, but Stop The Drop and other current products may return from IAAPA.
IGPM Distribution
IGPM will showcase its boxing games at booth #1817. The distributor also displayed them at IAAPA 2024, although they received limited coverage there.
Incredible Technologies
The company behind Golden Tee is booked into booth #627. Expected products include Golden Tee PGA Tour 2025 and the Arcade Collection. A preview of Golden Tee PGA Tour 2026 is possible, with that game expected to launch in September.
JET Games
JET’s booth #837 is likely to resemble its IAAPA 2024 setup. Two previously shown videmption concepts, a trampoline game and a clown-whacker game, are not listed on the company website or in the AEI preview, leaving their status uncertain.
Komuse USA
Komuse, known for Key Master and Power Roll, will use booth #105 to present new redemption title Ferris Fantasy. Other in-production games from IAAPA may also appear.
LAI Games
LAI Games will launch licensed title Cyberpunk 2077: Turf Wars at booth #549, following the recent shipment of Kaiju Rampage. The large stand will also feature redemption game NASCAR Pit Stop, coin pushers, other IAAPA products and Seasons’ Wonder Claws through LAI’s distribution agreement. The Arcade Matt product was not listed in the published preview but may still be present.
A trailer for Cyberpunk 2077: Turf Wars accompanies the display.
Pop-A-Shot
At booth #2149, Pop-A-Shot will return with Pop-A-Shot Elite, a modern revival of its flagship basketball arcade game.
Retro Arcade Remake
Retro Arcade Remake returns at booth #1635 after missing a year. The company has not provided an update, but Zeke’s Peak Remake is expected to remain in consideration, along with Food Fight Frenzy, previously shown at Midwest Gaming Classic and IAAPA Expo Europe in Amsterdam.
Sega Amusements International
Sega will occupy booth #211 with a larger presentation than last year. Its key launch is the US industry debut of Japan’s Maimai DX. The company will also show Alpha Ops VR Strike and Apex Rebels, both developed with 3MindWave, alongside returning redemption and videmption products including Big Sea Fishing, On Target, High Five, the Allstars Sports range and Skill Fall Revolution.
A further redemption or videmption reveal is possible, potentially Balloon Circus, which was tested in the United Kingdom in 2024. Sega is also selling a new House of the Dead Scarlet Dawn model, although it has not been specifically tied to AEI.
Smart Industries
Smart’s booth #815 will centre on the JJ Bot – The Avatar crane and four-player Winner’s Nest. New products include Prize Bay, a themed modular crane kiosk configurable from four to unlimited linked games, and Knock’Em Blocks, formerly known as Blocks Party. The head-to-head prize-whacker can vend toys, but despite its block-building theme it does not carry a Lego licence.
Stern Pinball
With Jersey Jack and American Pinball absent, Stern is the major pinball exhibitor at booth #827. Its primary showcase is Dungeons & Dragons: Eye of the Tyrant, joined by in-production titles Metallica Remastered, The Uncanny X-MEN, John Wick and Venom. Stern rarely uses AEI for broad product announcements, although an operator-focused surprise cannot be ruled out.
Team Play
Team Play returns at booth #141 after missing the previous AEI when a freight truck carrying its equipment crashed. Its new redemption collaboration with TKM is Candy Forge, previously shown at IAAPA under another name and theme. The March 2025 trade magazine cover also referred to additional unnamed products, so further reveals are possible.
Triotech
Triotech’s booth #304 will focus on location-friendly attractions including Storm VR and Super Blaster, plus a preview of a new XD Dark Ride film. The recently tested Skyrider Interactive VR, also known as VR Drone Invasion, could appear as an unannounced addition.
UNIS
UNIS will use booths #305 and #1749, repeating its two-stand format with one area dedicated to Emoji products. The preview shows an Emoji mini-basketball game, while a deluxe Monster Kart cabinet has appeared in a second promotion. The latter was initially mistaken for the previously shown model.
Zooom Studios
Following its acquisition of Barron Games in 2024, Zooom Studios will present both brands at booth #1927. No specific AEI products have been promoted, but the stand should provide an opportunity to see the combined range.
Virtual, mixed and augmented reality
The show includes a VR Arcade & Attraction Summit on Monday, but the exhibition itself has fewer immersive-focused companies than in recent years. The preview count has fallen from twelve in 2024 to six in 2025. Hologate, Spree Interactive and VRsenal are not exhibiting, while VRcave is supporting the summit without taking a stand.
This does not mean arcade VR has disappeared. Some companies may simply be skipping AEI after exhibiting at IAAPA, while releases such as Alpha Ops VR Strike and strong earners including Godzilla Kaiju Wars remain important. However, headsets have not displaced flat-screen arcade games as once predicted, and some businesses are distancing themselves from the VR label because of changing consumer perceptions.
A newly announced Robocop VR arcade game is also in development, although its manufacturer is unknown. Some indications point towards OVRDRV Games, which will not attend AEI.
Creative Works
Creative Works will be at booth #1035. Its exhibition plans are unclear, but the company has experience across major VR projects, mini-golf, escape rooms, theming and related attractions.
Enklu and Verse Immersive
At booth #2350, Enklu and Verse Immersive will demonstrate an adaptable augmented-reality system. The company stresses that the platform is not VR, reflecting a deliberate distinction from headset-based attractions.
INOWIZE
INOWIZE will present its Immersive Game Room platform, QBIX, at booth #1639. The company has moved its emphasis away from VR, and a new game has not been announced. A mummy-themed multiplayer puzzle game seen only briefly at IAAPA may receive closer attention.
Kynoa SE
Kynoa will use booth #1603 to introduce Koliseum NOVa, an evolution of its earlier VR table-soccer game. It will be joined by the non-VR light-reaction title Whack-A-Light, a successor to Catch The Light.
Rilix VR
Rilix is booked into booth #451. Its new hardware or software plans are unknown, while SpongeBob Bubble Coaster VR continues to be sold by Andamiro.
Valo Motion
At booth #1037, Valo Motion will focus on mixed-reality attractions rather than conventional VR. Its award-winning Valo Arena and climbing wall are likely candidates for display.
Distributors and final expectations
Other distributors, including AVS Companies and MOSS Distributing, will also exhibit. AVS has confirmed that it will not display the newest IAAPA products, including Kung-Fu Panda: The Warrior’s Gauntlet and Alan-1 titles, but its stand will offer access to products from Apple Industries, Kalkomat and Arachnid.
For Australian operators and enthusiasts, the breadth of this year’s lineup makes the show worth following even from afar. From aircraft shooters, rhythm games and pinball to redemption cabinets and a more selective immersive-entertainment field, AEI 2025 offers a useful snapshot of where the arcade industry is investing next. Readers planning a home setup can also explore RETROCADE’s arcade-machine buying guide, browse racing arcades or compare virtual pinball machines.
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