IAAPA Expo Europe 2026 begins tomorrow at ExCeL London, bringing arcade manufacturers, distributors, redemption specialists and immersive-attraction developers together for one of September’s major amusement-industry events. This preview highlights the exhibitors and products most relevant to arcade operators and enthusiasts.
For an advance discussion, I am doing a live preview of this for the weekly Arcade Update on YouTube. Visitors comparing equipment can also consult RETROCADE’s arcade news and industry coverage and arcade machine buying guide.
Arcade companies and sponsors
Raw Thrills products will be represented in Europe by Bandai Namco Amusement Europe. Its stand is expected to include the European debut of Stranger Things Arcade. There is no confirmed indication of a completely new Raw Thrills release, although trade-show surprises remain possible.
TouchMagix — booth S3011
TouchMagix is expanding its ticket-redemption range with Knock ‘A’ Duck, its second carnival-themed game. It will appear alongside Pickleball Toss, with one or two additional products also possible.
Wahlap — booth S3303
Wahlap is returning after making its independent appearance last year. Its smaller stand is expected to feature two Asphalt games, Phantom Vanguard, Miraculous and
, an unusual “irritating stick”-style bar game. Other Wahlap products will appear through distributors.
Ace Amusement — booth S2003
Ace Amusement has not confirmed its exact display, but may bring one or two games shown recently at GTI Asia China. UK distributor UDC is also expected to show selected Ace products, although the titles are unknown.
PrimeTime Amusements will exhibit at booth S2428. Walter and Val will be available at the compact stand.
Arcade exhibitors
The main arcade section includes European distributors and manufacturers, alongside Chinese companies with video arcade, redemption or simulator equipment.
Bandai Namco Amusement Europe — booth S2603
The announced line-up includes Raw Thrills’ Stranger Things Arcade, Adrenaline’s Disney Speedstorm Arcade, Triotech’s Typhoon Shockwave, Andamiro’s Nickelodeon Kart Racers Arcade and JET’s Giga Shot. Nickelodeon Kart Racers Arcade has been tested in the UK and is still expected to begin shipping soon. The company’s press release also mentions the Hyper Grid. Resident Evil 2: Arcade is associated with the later November trade show rather than this event.
Electrocoin — booth S2203
Electrocoin will present equipment seen at earlier UK events, including Stern pinball, which also has its own booth at S3110. The display adds a mystery machine and mystery new driving game. DDR Universal is returning, while Konami representatives are expected ahead of the company’s own November IAAPA appearance.
ELMAC II — booth S233
Italian distributor ELMAC II is expected to show Hover Rush, Monster Eye 3 and possibly Yuto’s Chasing Speed. An InterGame advert also shows Ace’s four-player Dino Attack shooter, although its presence is unconfirmed.
Flamestone — booth S3311
Flamestone will bring Flamestone Jet and Armor. Its much larger eight-player shooter, shown at GTI Asia China, will not fit this stand. US distributor JET Games has not yet taken the two featured titles. One of Flamestone’s electromechanical shooters will also appear through Sega Amusements.
Joint Fun — booth S3211
Joint Fun, known for unusual products including Running Ostrich, is making a relatively rare overseas appearance. Its current plans are unclear because its website has not been updated for several months and its security certificate has expired. Daka VR, its virtual-reality division, will occupy a neighbouring stand. The exhibitor listing confirms that Joint Fun will attend.
Kalkomat — booth S1802
Kalkomat will display its full boxer range, including the newer TV Boxer, which targets the video-equipped category occupied by Cyber Boxer and E-Sports Boxer Combo.
Sega Amusements — booths S2412 and S2213
Sega’s video-game selection includes the UK debut of 3MindWave, Wahlap’s Storm Racer 2, Daytona Championship USA Motion Edition and Speed Rider 4DX. Redemption products include ICE’s ICE Ball X roller and Flamestone’s Shooting Carnival. Blue Motion Games’ John Wick: Continental Pursuit was absent from the main releases but appeared in a later email, so it is also expected.
Superwin — booth S2807
Superwin has not provided a detailed preview. Its recent GTI Asia China display focused on Flash Racer and Rider, which may return alongside a smaller product such as
. Bandai Namco will also show Mini World Motion and Strike Hook.
UDC — booth S1336
UDC’s announced material includes Racing Xtreme, StepManiaX and Dance Show, but the distributor has shared fewer details than usual. New Ace games are possible, with Cold Trigger one candidate. No other shooter is visible in the current preview line-up.
UNIS and Instance Automatics — booth S3206
UNIS will exhibit with UK distributor Instance Automatics, bringing Cyberpunk 2077: Chrome Rush, Ski Hero and Pickleball Rivals. Redemption products include pushers and merchandisers such as King of Cards, recently tested in the UK.
WIK — booths S117 and S123
Polish manufacturer WIK is known for alley rollers and air-hockey tables, including base designs used by Bandai Namco for some Pac-Man Street machines. No formal preview has been released, but a recent video features Squid Battle, a mixed-reality redemption game that may appear.
Yuto Games — booth S1907
Yuto Games has promoted its IAAPA appearance following GTI Asia China. Its own stand will complement ELMAC II’s expected presentation of Chasing Speed.
Attraction and immersive exhibitors
IAAPA Expo Europe also covers attractions, interactive play and immersive entertainment. Visitors seeking a particular company should use IAAPA’s exhibitor finder.
501 Fun — booth S4543
501 Fun has worked with Sega Amusements on SMARTS Augmented Reality Darts and Interactive Mini Golf. Its new Virtual Archery system is also expected, despite being absent from Sega’s main previews.
DOF Robotics — booths S317 and S417
DOF Robotics will present SphereFly, the renamed version of its “Compact Flying Theater” shown at Amusement Expo in March. The company is also holding a press event about new partnerships and major announcements. Its Angry Birds Fury Road racer continues to appear in promotional material, although its return remains uncertain.
Holovis — booth S2031
Holovis will attend with the
team and demonstrate its Onboard Audio system for attractions alongside other projects. The company has also published a drone tour of its headquarters.
Triotech — booth S2223
Triotech’s Typhoon Shockwave will be available through Bandai Namco, where European shipping has begun. Its own stand will showcase Jumanji: Cobra Quest, the latest experience for its XR Dark Ride platform and its first trade-show appearance following a March announcement.
NeoXperiences — booth S4523
French company NeoXperiences specialises in immersive-reality rooms for competitive socialising. Its booth is designed as a “fully fledged interactive park”. New content includes Neo-Soccer, created with Urban Koncept, and an updated Neo-Fast with floor and wall projection.
Rilix — booth S4834
Rilix is returning with its virtual-reality coaster systems. No current preview is available, but its Rush system was shown at Amusement Expo in March and is a likely candidate.
Robobike — booth S146
Robobike returns after appearing at EAG. Its simulator is designed, engineered and manufactured in the UK, with several patents pending, including elements intended to accommodate children and disabled users. InterGame has described it as “the future of simcades”.
Valo Motion — booth S2502
Valo Motion is marking its tenth year with Groundfall, a mixed-reality take on the floor-is-lava format promoted as receiving more than 200 million views as a single ValoArena title. The larger ValoBoard is a mixed-reality boarding simulator with snowboarding, skateboarding and a multiplayer platform game.
VEX Solutions — booth S4912
VEX Solutions has shifted from virtual reality towards augmented and mixed reality. Its Party Dash uses a pixel-tile format, while smaller versions support one or two players. Smash Dash offers a related experience without an LED wall.
What to watch at IAAPA Expo Europe 2026
The preview points to a broad show floor: European distributors are preparing new game debuts, Chinese manufacturers are expanding internationally, and immersive attractions continue to overlap with arcade and simulator sectors. Full event coverage will follow after the show.
For operators comparing cabinets, simulators and related equipment, RETROCADE’s arcade machines and racing simulators categories provide useful context.
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