IAAPA Expo Europe 2025 took place in Barcelona, Spain. This review is based on public event material and reports from attendees, rather than an on-site visit. Most of the images came from public LinkedIn posts, while Intergame Online has also published photos from the event.
The exhibition included video arcade games, redemption, cranes, pinball, mixed-reality attractions and VR. Some companies covered in the event preview could not be documented with images, including Bitronic, Hero Zone VR, Magic Play, Superwing and Wik. Hologate attended but did not demonstrate a product, while Digital Centre focused on products such as photo booths. Pinball also appeared less prominently than at several previous European IAAPA shows, which may indicate softer commercial-location demand.
Here is a company-by-company look at the notable products presented, beginning with TouchMagix and Wahlap.
TouchMagix
TouchMagix brought a compact stand featuring three main products: Minions: Bullseye Mania, Pop It! and Pudgy Penguins: Polar Challenge. Promotional material for the augmented-reality pool system MagixPool was also visible, although it was not seen operating at the show.
Wahlap
Wahlap’s Barcelona presentation was much smaller than its large display at GTI Asia China, but it still highlighted titles intended for Western markets. The line-up included Asphalt 9 Legends DX, Asphalt Moto Blitz DX, Monster Eye 3 Unite and redemption equipment.
Ace Amusement
Ace Amusement showed a more concentrated selection than at the recent GTI Asia China Expo. The products appeared suitable for Western distribution, potentially through partners such as Coastal or Amusement Source International in the United States and UDC in the United Kingdom.
Bandai Namco Amusement Europe
Bandai Namco Amusement Europe used its role as a continental distributor to present several Raw Thrills products. The stand did not include the standard, non-VR edition of Godzilla Kaiju Wars, nor Resident Evil 2 Arcade. It did include GoldStorm Pirates.
Raw Thrills’ Top Gun: Maverick and Wizard of Oz made their European exhibition debuts after missing January’s EAG event and launching at Amusement Expo International in March. Pac-Man Street Range was also represented, although the newer additions recently seen at Chinese exhibitions did not appear to be included.
There was still no Taiko no Tatsujin or Speed Ignition. Earlier expectations suggested that Taiko no Tatsujin might reach Europe during 2025, possibly first as a location test. Delays connected with its United States rollout may have contributed, although those issues were reportedly resolved.
DOF Robotics
DOF Robotics presented Angry Birds Fury Road alongside other large-scale attraction products. Although some event coverage described it as a debut, the game had already appeared at IAAPA 2024; the wording may refer to its current availability rather than its first public showing. The company’s LinkedIn Page and this article at Blooloop provide additional event context.
Electrocoin
Electrocoin continued its recent move towards redemption with cranes, merchandisers and Hot Soccer, a football-themed redemption game with a large video display. Its play concept is comparable to ICE’s World Football Pro, although the presentation differs.
The United Kingdom distributor did not display Stern Pinball machines, despite being Stern’s official distributor in the UK and other territories. Stern had its own stand at the exhibition, which may explain the omission.
ELAUT
ELAUT is better known for amusement and redemption equipment than video arcade games, but it presented two new products: Smurfs Goal Champs Soccer and new E-Claw Trailer models. The company also debuted a website redesign.
Flamestone and Leon Amusement
This Chinese manufacturer operated two stands while using three business names. Little booth media was available after the exhibition, although the company had previously shown its Master Hunter game at GTI. It was scheduled to attend IAAPA 2025 as Leon Amusement beside the LAI Games stand.
Master Hunter appears to be closer to a conventional large-screen shooting game than a direct Big Buck Hunter rival. It uses the same gun and similar software associated with Mega Shot, but places the display in a regular horizontal television-style configuration rather than a vertically mounted screen.
Holovis
Holovis continued its focus on compact, modular mini-golf through the 360Golf range. The format is aimed at smaller family entertainment centres that want to add mini-golf without funding a complete permanent course.
JNC Sales
JNC Sales carries a product mix comparable to North American distributor Amusement Source International, although no direct business connection between the two companies has been established. Intergame’s event album showed Furious Speed DX, Derby Day and Rooster 2 Bro DX; the latter two are also carried by ASI in the United States.
Kalkomat
Kalkomat presented three illuminated boxer models named Kaboom, Bang Bang and Flash. It also showed Boxer TV with Tournament Mode, combining a built-in screen with championship and tournament functions.
Re-Play SRL
Italian distributor Re-Play SRL has a strong “kid-tainment” focus, with equipment sized for younger children. Alongside redemption products, the company displayed a children’s photo machine and Talking Tom & Friends Gold Rush, previously seen at the JET Games USA stand at Amusement Expo 2025.
Rugged Interactive
Rugged Interactive introduced Scorze, an interactive football arena using mixed or augmented-reality-style play. Participants aim at illuminated goals, either behind an inflatable goalkeeper or towards another player.
Sega Amusements International
Sega Amusements International occupied its largest IAAPA Europe stand to date and presented one of the show’s broadest selections of new products.
The headline launch was LAI Games’ Ubisoft All-Star VR. LAI Games had used smaller independent stands at previous European shows but did not exhibit separately this year, so Sega’s distribution position gave the game a prominent platform. Cyberpunk 2077: Turf Wars also received strong representation.
Other products included the Standard model of Apex Rebels, Alpha Ops VR Strike and several redemption games. These included Mini Cube Prize World, Subsoccer Arcade, High Five Tickets, On Target 2-Player, Ferris Fantasy and Capto Crane Bonus Wheel. Subsoccer Arcade also received European representation alongside other social-entertainment products from 501 Fun.
Sega promoted many of the products through LinkedIn videos rather than still photography, including Ubisoft All-Star VR, Mini Cube Prize World, Subsoccer Arcade and Cyberpunk 2077: Turf Wars.
Stern Pinball
Stern Pinball exhibited independently in partnership with Cocomatic Pinball, its exclusive distributor in Spain and Amsterdam. Available booth photography mainly showed the stand during set-up.
Triotech
Triotech used the exhibition to unveil a new version of its Super Blaster game. The updated product made its major debut at IAAPA Europe 2025 and is available in both North America and Europe.
UDC
UDC did not use the show to debut new Ace games. Instead, it highlighted several Playmore pushers, which LAI distributes in the United States, and presented Arccer’s rhythm game Dance Show beside StepManiaX. The Step Revolution team was also present with a new update.
Another addition to UDC’s line-up was the E-Boxer system, first shown at Amusement Expo 2025 through Attractions & More.
UNIS
UNIS occupied a large booth, supported in part by its modular Claw Tower Express prize-game line. The tower format was one of the more visually distinctive displays at the show.
Although redemption and cranes remained central to the stand, UNIS also promoted video titles including Monster Kart DLX, Dino Storm and the new Monster Jet Riders.
Valo Motion
Mixed-reality specialist Valo Motion placed Valo Climb at the centre of its stand, alongside Valo Jump and other products. The displayed Valo Climb configuration appeared more polished and suitable for a commercial venue than earlier examples.
VEX Solutions
VEX Solutions presented its first non-VR product, VEX Party Dash, while also offering its VR arena systems. The controller-free experience is closer in approach to Valo Motion’s products than to Inowize QBIX, and includes three games.
Yuto Games
Yuto Games continued its particularly active social-media promotion and broad product output. It remains unclear whether one of its titles has become a major Western hit, but the company’s Crazy Drive appears to be an original game based on real roads and geography in China.
Final observations
IAAPA Expo Europe 2025 reportedly attracted about 15,000 attendees, below the 17,000 people who had registered in advance. Even so, the Barcelona show delivered a wide mix of arcade, redemption, pinball, VR and social-entertainment products.
The 2026 exhibition is scheduled to move to London for the first time since 2022. A return to the United Kingdom may help bring higher footfall next year.
For Australian operators and home enthusiasts tracking the wider market, our arcade news and gaming blog, arcade machine buying guide, racing arcade collection and virtual pinball machines offer further reading.
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